DMG Consultation and Seminars 

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Davis Marketing Group Inc.
Home of GraybeardsRus

 

5894 Partridge Lane
Long Grove, IL 60047
Phone (847) 955-2345
Fax (847) 955-1724
Email rdavis@graybeardsrus.com


Graybeards' principals and associates conduct seminars and corporate achievement programs within the security industry, and provide extensive consulting services for organizations investigating an entrée into the industry.

They are able to provide concise information and specific directions in order to help make the due diligence process less costly and time consuming. Graybeards associates from all aspects of corporate life, both within and outside of the security industry, are available on an "as needed" basis.

The Graybeard Advisory Board Program is the result of years of planning. This service provides a professional approach to business planning for the small to medium size company wishing to have responsible feedback, direction and support in the implementation of their business plan.

The program will accept a small number of clients throughout the United States as participants in this unique program. Based upon the highly successful SCORE (Service Core of Retired Executives), the Graybeard "Advisory Board” program is designed to provide strategic planning and industry savvy feedback from an interdisciplinary team knowledgeable about all aspects of the security industry.

Competencies exhibited by Advisory Board members include:

  • Finance
  • Marketing
  • Management
  • Brand Asset Management
  • Strategic Planning
  • Law
  • Business Support Programs

The full, year-long program provides client companies with a number of mentoring programs that foster dramatic growth and exploration of new opportunities. Specifically, the Advisory Board Program provides a complete package of support services that will allow the client company to achieve predetermined goals, which in turn, will increase the profitability of the business. Today, many alarm companies are faced with a multitude of decisions, such as:

  • Should I partner?
  • Should I develop a low-end marketing program?
  • Should I be in structured wiring, telephone systems, entertainment systems, GPS, etc.?
  • Should I expand the customer security division?
  • Should I be in video monitoring?
  • What should I pay suppliers for my inventory
  • Should I increase prices?
  • Should I add financing to my programs?
  • Should I get financing for my company? If so, how?
  • Do I need an exit strategy?

These, and dozens of other questions typically thought about but rarely verbalized by alarm dealers, are answered routinely at Board meetings held three times a year.

A client’s first meeting is a strategic overview session, conducted by Graybeard executives. The purpose of this session is to develop a business profile of the client company along with a mutually agreed upon group of goals that could be achieved during the forthcoming year. Once the profile is developed, clients receive help in creating their business plan. This business plan which includes a strategic marketing plan along with an overall operations program, will give specific insights into such subjects as:

  • How to recruit, train and maintain key people
  • How to have a benefits planning and administration program
  • How to develop a purchasing program that provides savings for the company
  • A work standards and expectations program
  • A “best practices” program which includes workflow analysis and overall administration
  • Office automation, including telephone systems, accounting systems and comparisons to other practices available
  • Customer relationship management, how, when and why
  • Contract administration
  • Estate Planning including succession policy
  • Legal documentation and an understanding of what’s involved
  • Exit strategy review and planning
  • Using the internet effectively
  • Setting up a website
  • Creative and effective pricing schedules.

Once the business plan is established, the client then participates in his first Board Meeting with up to eight Advisory Board Members representing all of the disciplines in building a successful alarm company. The business plan will be submitted to Board Members ahead of the meeting, so that they have an opportunity to review proposed operations. Management would then make a presentation to the Board (just like in the real corporate world) and get criticism, praise, suggestions, real life feedback and specific recommendations for implementation. After the presentation and review (which usually lasts about two hours), management of the client company along with their DMG representative go back to implement the program. Ninety days later a second meeting is held to review progress. Six months later, an annual review and Best Practices Evaluation is held by the Advisory Board.

While it is anticipated that this program will generate profits well above the program’s cost, the real focus of the program is to help management get into the habit of performing effectively and according to a plan.

Profile of DMG Associates and Advisory Board Members

Participating Advisory Board Members are all seasoned and experienced senior executives with the industry’s leading installation, servicing, manufacturing, legal and financial firms. Their experience and expertise in the industry is unquestioned, and their ability to respond quickly and knowledgeably with answers to questions covering a broad range of disciplines is unlimited. Included in the initial group of participating Graybeard “Advisory Board” members are the following:

  • James Brannen, former President and CEO of Security Associates
  • Michael Jones, founder and President of ProFinance
  • William Polk, founder and President of SLP Financial
  • Lesing Gold, Partner in Silberberg & Knupp
  • John Rose, President of Rose & Associates
  • Craig Leiser, President of Kismet Group
  • Dorsie Mosher, former General Manager of Radionics
  • Ron Spiller, former President of Security Industry Association
  • Carl Tannenbaum, Attorney-At-Law
  • Terri Bildt, President of Office Administration Associates
  • Ron Davis, Founder, Director and Chairman Emeritus of Security Associates

This group, and others to be added, constitutes decades of experience in the electronic security industry. All have been decision makers in their respective businesses and all are considered to be knowledgeable experts in virtually every element of the security alarm industry. In addition, senior executives of DMG, including it’s managing partner, Ron Davis, will be available for most board meetings and consultations.

Strategic Planning Program

Another service offered by DMG is the Strategic Planning Program, offered primarily to manufacturers, distributors and potential equipment suppliers to the security industry. This program provides its clients with knowledgeable feedback as well as objective reaction to business and marketing plans by potential clients. The premise of this new program is relatively simple: Many companies looking at entrance or market penetration into the alarm industry are relatively unaware of the dynamics of the industry and frequently unknowledgeable about how to reach the independent dealer. The strategic planning service process provides client companies with research, feedback, marketing support and specific recommendations as to the implementation of programs. Unlike one time consulting services, the strategic marketing program provides ongoing support at regularly scheduled intervals to assure the greatest benefit of marketing expenditures.

It is estimated that there are hundreds of manufacturers and/or potential entrants into the alarm industry that do not have an understanding of the complex subtleties that make up the North American alarm dealer community. The program provides for those insights that are necessary to complete a successful business plan.

 

The Graybeards Advisory Board is a division of the Davis Marketing Group
© 2008 Davis Marketing Group

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