Problem Accounts

Every dealer has a few “Problem Accounts” that cause false alarms, excessive service calls, and serious customer dissatisfaction.  It’s probably not your fault, but they are still “Your Problem”.  Bite the bullet and fix them no matter what it takes. Maybe you can charge a little for the repairs but do it anyway even if it’s for free. In the long run, it’ll be worth it.

If you don’t know what the problem is, study the account until you figure it out.  Talk to the customer, review the files and history.  Do whatever you need to do to fix the problem.  Otherwise, “invite’ the customer to go elsewhere.  They will probably cancel, anyway, the first chance they get, and they’re certainly not giving you good referrals. You don’t need the hassle and potential damage to your reputation.

Sell the customer a service agreement.  You can fix the problem and increase your RMR at the same time, truly a win-win situation.


The Graybeards team:
Ron Davis (847) 955-2345 
Katie Bally (608) 233-8000 
Dorsie Mosher (847) 651-1282  
Steve Rubin (847) 550-1557

 

 

 

Davis Group
Home of the Graybeards

5894 Partridge Lane
Long Grove, IL 60047
Phone (847) 955-2360
Fax (847) 955-1724
Email: info@graybeardsrus.com

News from the Graybeards


© 2010 Davis Mergers & Acquisitions Group Inc.

Art Romero Imaginist