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 What's the Big Idea? With Ron Davis.
Security Sales & Integration has published the following series of articles by Ron Davis. The articles cover various topics of interest to the Security Industry regarding business, marketing and sales. Follow the links after each introduction to read the entire article. This page will be updated as new articles become available.
The industry's future is in their hands
SSN's 2nd Annual 20 under 40 issue introduced by Ron Davis, Graybeards R Us.
Security Systems News, August 2008
Are You in the Driver's Seat?
Mike Duffy says "Make sure you get your people in the right seats on the bus" Find out what he means. Security Sales & Integration, August 2008
Following up on Success
Tony Wilson says, "Review the alarm history of every one of your accounts daily, identity issues, call subscribers and follow up." July 2008
Embrace the Common Denominator of Success
Audrey Pierson believes, "It always has to be about the customer."
June 2008
Never Go Against the Family
New "Graybeard," Steve Berniklau's great idea, "The relationship factor in family-run businesses needs to be preserved at almost all costs." May 2008
Finding Your Exit Strategy
Doug Pierce says, "Sell your business, put the money in the bank, collect interest and have a nice life!" April 2008
Develop Your Own Advisor Board
George Gunning is outgoing, knowledgeable, willing to share, and most importantly, he is a man with a vision of the industry. Security Sales & Integration March 2008
Grooming others to follow in your footsteps
Darren Mueller comments on Ron's Great Ideas columns!
Surround yourself with the brightest people you can find
Great idea from Brett Bean of F.E. Moran Alarm and Monitoring Company
"Surround yourself with the brightest people you can find…and go with your gut on selecting them. It seems to have worked for me!”
Look at the Industry with fress eyes
Great idea from David Stang, Vice President, Bank of America
David's great idea is: Try to step out of the day to day business operations and look at your business and the industry with fresh eyes. Security Sales & Integration, February 2008
Going With Your Gut Instinct
The one ingredient that very few people seem to trust is your gut instinct! Your instinct is a phenomenon that psychologists and psychiatrists have known for many decades. They know a gut instinct is nothing more than an intuitive reaction to something, whether it's a person, an event or some other entity. Security Sales & Integration January 2008
Taking Care of the Customer
Sure, there are university courses and MBA programs in customer service, and dealing with issues relating to customers, but most of those courses are impractical....I found that the best experiences are the ones you can apply to your business today. They are the experiences shared by other people in the same business, the same industry and with the same type of customer service issues. Security Sales & Integration December 2007
Think Like a Customer
Joel Matlin understands intuitively what makes a business successful. When I asked him what his “great idea” would be, he didn’t hesitate for a second. I was absolutely stunned with the rapidity in which he answered the question and the simplicity of the answer I received! Security Sales & Integration, November, 2007 Read the entire article
Molding Tomorrow's Leaders
What amazing insight Mell Mahler
has in running a company; it is a reflection of his leadership. It has been said that leadership begins at the top. How do you find the right leadership? How do you train them? How do you manage them? Mahler explores these questions. Security Sales & Integration, October, 2007 Read the entire article
Building Strong Relationships
Rod Garner’s idea is hardly the golden rule? It’s the gold rule, because it always comes back to you in ways that you might not expect. Mel Mahler, president of ADS Security in Nashville, Tenn., and one of my good friends, told me how he empowers every employee to do whatever it takes to make the customer happy, and he always supports the decision made by the ADS representative. In other words, he puts his money where his mouth is. Security Sales & Integration, September 2007. Read the entire article
Associations Offer an Aggregation of Answers August, 2007
If you had just one really great idea what would it be?
That was the tagline I used for a decade of audio interviews I conducted with industry leaders and put out on a quarterly audiocassette called “Audio Insight” until about five years ago when I retired from the company I founded, Security Associates Int’l. Since then, I’ve had many requests to continue the interviews, particularly a compilation of answers to that one signature question. Read the entire article
Don't Sell Yourself Short January, 2007
Selling your alarm company can be a grueling process fraught with technical and legal difficulties, not to mention psychological ambiguities about whether selling is the right thing to do. Find out what you need to know about assembling a seasoned and professional team to guide you through a profitable transaction. Read the entire article
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